Thanksgiving E-commerce Market Insights Series

2026-02-03 10:37:55

As the holiday season approaches, we are excited to share our latest visual report series analyzing key trends in Thanksgiving e-commerce consumption. This three-part poster set provides actionable insights into consumer behavior, popular product categories, and spending patterns during one of the biggest shopping periods of the year.

MARKET SNAPSHOT: Spending Trends & Discount Analysis

The second poster offers a data-rich overview of Thanksgiving market performance. Key insights include:

Year-on-year growth in online spending, rising from $9.8B in 2023 to a projected $11.7B in 2025.
A clear shift toward digital channels, with 70% of shopping now taking place online.
Electronics leading in consumer spending, while security cameras show the deepest average discounts (50%), highlighting where value-driven shoppers focus their attention.

CONSUMER MOTIVATIONS & TOP AMAZON CATEGORIES

The final poster breaks down why consumers shop during Thanksgiving and which categories dominate on Amazon:

Discounts remain the top motivator (78%), followed by Christmas shopping (43%) and specific needs (37%).
Kitchen & Dining, Clothing & Shoes, and Beauty & Personal Care emerge as the three leading Amazon categories, with sub-category breakdowns offering finer-grained insights—for example, skincare alone captures 52% of Beauty & Personal Care sales.